Momma Goldberg's Deli

The possibilities are endless! Momma Goldberg’s Deli has withstood the test of time. Serving Auburn since 1976, Momma Goldberg’s is one of the most popular eating destinations in the area. Eating a Momma’s Love, Momma’s Nacho and drinking a cold brew is synonymous with Auburn football. Our proven menu and laid‐back atmosphere truly sets us apart in the fast‐casual dining market. That same menu and fun ambiance helped create a legion of loyal customers who just can’t get enough Momma’s Loves! Those same loyal customers live across the country with a strong concentration in our target market, the Southeast.

What Makes Momma Goldberg's Special?

Simply put—our product. Momma Goldberg’s takes great pride in the premium meats and cheeses that have been served since founder Don DeMent opened the doors to the Magnolia location. Our premium meats are shipped in from Philly and sliced fresh in the stores daily. Our quality cheeses are flavorful and melt just right. Our bread is soft and light. Add in the steaming process and you’ve got a delicious deli experience that is memorable.

Why Choose Momma Goldberg's Over The Next Guy's Sandwich Shop?

Choosing to open any franchise is more than just a job. It becomes a way of life. At Momma Goldberg’s, we believe that working smarter, not necessarily harder, is the way to achieve success. That’s not to say it won’t be hard work, it just means our business model is built on principles of working smart. We understand to stay relevant in today’s dining market, we must continually evolve with the industry trends while staying true to our heritage. A heritage built on the Golden Rule, which comes to fruition in many ways, including through serving a quality product with good service. We know how to watch the bottom line and are constantly assessing ways and implementing strategies to improve it. Did we mention the built‐in customer base of loyal Momma G’s lovers across our target market? 

Another reason to consider Momma G’s over the next guy is our leadership team. We are experienced QSR franchisees. Nick Davis, president, and Bill King, vice president of operations, bring years of success with the Taco Bell Corporation and Wendy’s to the table. Richard Matthews, franchise consultant, and Daniel McClain, corporate area coach, operated successful KFC franchises before joining Momma’s family. Their experience prepared them well for their current roles and allows them unique insight into the franchisor and franchisee relationship.

We also understand to stay relevant in today’s fast casual dining market (arena), we must continually evolve with the industry trends while staying true to our heritage. A heritage built on the Golden Rule, which comes to fruition in many ways, including through serving a quality product with good service. We know how to watch the bottom line and are constantly assessing ways and implementing strategies to improve it.

Did we mention the built-in customer base of loyal Momma G’s lovers across our target market?

What Makes Our Deli Experience Unique?

It isn’t just about the hot, steamed sandwiches; fresh salads; cold drinks; and Momma’s Nachos. It’s about the Golden Rule being put into practice by our friendly staff. We strive to instill a sense of pride in each of our team members. They are a part of a team that is on a mission to serve quality food with quality service to all of our customers. They are a part of each customer’s day, and in that brief interaction, it is up to them to make a good impression.

We ask team members to prepare each product as if they were making it for themselves. We teach them to carefully build the sandwiches Momma’s way with plenty of meat and cheese spread across the soft hoagie bun. We show them how to slowly steam it to perfection. We make sure salads are prepared with the freshest ingredients. And we all of this with a smile and positive attitude.

It is about how you feel while enjoying Momma’s tasty menu items. It’s about sitting comfortably in a booth or at a table eating, talking, and laughing with friends while good music plays in the background. It’s about coming to Momma Goldberg’s Deli and leaving feeling like you just treated yourself to a satisfying dining experience…food that tastes so good, memories are made.

Still Asking, Why Momma Goldberg's Deli?

Here’s a question for you. Does the thought of being a part of a seasoned concept with a loyal fan base appeal to you? Then consider Momma Goldberg’s Deli. Momma Goldberg’s is an emerging brand with quality experience, an excellent product and big growth plans. We are building on a solid 40-year foundation. We have been in the franchise business for nine years. We have learned a thing or two along the way. We strive to create a reciprocal relationship with our franchisees. This partnership is important to all parties involved. Therefore, we listen to our franchisees and value their ideas and input. We use that input to create new products, improve techniques and enhance training. When you become a Momma Goldberg’s franchise, you become a brand ambassador, a part of Momma’s family.